چند نکته در مورد ارائه سخنرانی تجاری و بازرگانی

انگلیسی تجاری و بازرگانی

(بنا به درخواست دوستان)

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Business Presentations

Top Ten Tips on How to have successful Business presentations

Collected & compiled by Hamid R. Bagheri

Source: http://www.commonmistakes.blogfa.com/


1. Focus on Content

 

Think very deeply about the message you want to send to your audience. When you are preparing, MOST of your time should be spent on crafting this message. Even if your speaking style is awkward, you will be successful if the message is right.

 

2. Have Strong Openings and Conclusions

 

An interesting opening using a question, statistic or interesting quote will make the audience wonder what is next. A strong conclusion will ensure your audience remembers your message!

3. Remember Key Words, not the Whole Speech

People who try to memorize their entire speech word for word often look awkward and uncomfortable. What is worse, if they forget something, they are lost and look very unprofessional. Instead, just remember five or six keywords and fill in the sentences as you go.

4. Prepare with a Watch

 

Prepare your speeches wherever you go for example on your way to work, during a break. To make sure you will not waste your listeners' time, always use a stopwatch. By timing yourself, you will be able to cut out unnecessary parts of your speech and really fine-tune your message. (See number one above!)

 

5. Use Stories

 

Stories are one of the most powerful ways to communicate. Stories help your audience listen carefully and remember your message better. You don't need long, complex stories. Simple events from your own experience are an excellent way to show what you mean.

 

6. Speak with Emotion

 

Our schools and work environment encourage us to use our logical left brain, but most people make decisions using their imaginative right brain. When you appeal to people's emotions, you reach them in a way facts and figures can rarely do.

 

7. Relax!

 

Take some deep breaths before you speak and keep your body upright and relaxed during your presentation. Only use hand movements or body movements when they really match what you are saying. With more experience, you can add more "body language", but at first, keep it simple.

 

8. Speak Slowly

 

When you speak slowly, you have more time to think about what you want to say and how you can adapt your message to this particular audience. The audience will also be more likely to remember what you say, which is, after all, your main goal!

 

9. Videotape Yourself

 

You should often make a before and after video of your students. They are always shocked to see their first presentations but very pleasantly surprised by the improvements in later presentations. Rather than just say "Practice makes perfect", you can SEE it in a video.